BACKGROUND INFORMATION ON AVID BRANDS
Avid Brands S.A (Pty) Ltd is a privately owned company based in South Africa with offices in Hillcrest, Durban and Spartan, Johannesburg.
Avid Brands sells over 200 products (under 22 main brands) in the personal care, baby and mother and health care (OTC) segments. Products are sold through pharmacy, retail and trade outlets throughout Southern Africa. Avid Brands is also represented in parts of Africa such as Angola, Cameroon, East Africa and Ghana.
All products are stored and distributed from the Avid Brands central warehouse in Spartan, Johannesburg.
The Board of directors consist of:
Ian Brake – CEO
Deon Verster – Sales Director
Theunis de Bruyn- Non Executive Director
KEY PERSONAL CARE BRANDS ARE:
NU-HAIR TREATMENTS, a unique hair care treatment range. This brand has been sold in South Africa for over 30 years.
NU-LITE, a range of colour mousses, hi-light kits, bleaches and peroxides.
HR (HAIR RIGHT), ethnic hair care range.
ENDOCIL, a scientifically formulated skin care range. This brand has been sold internationally for over 60 years.
LIPSANO lip balm, a state of the art lip care product.
HUSH and DEPILAN, exclusive hair depilatories.
KEY BABY and MOTHER BRANDS ARE:
SKINSANO, a premium range of skin treatments, which includes the Multipurpose Ointment, a state of the art barrier cream.
PUR and PUR MILKSAFE the world’s first vacuumised Breast Milk storage system.
KEY HEALTH CARE (OTC) BRANDS ARE:
BIOHARMONY, a leading range of natural supplements for the whole family including MENOCLOVE
VIRATA, a trusted range of household medicines and oils used daily by thousands of households in Southern Africa.
EJAX (under licence) and PEELAA OTC medicines which have been sold in Southern Africa for over 40 years
ONGUARD (under licence), an effective, safe and natural range of insect repellents that can be used on the whole family including on infants.
IMPILO OTC medicines
Other brands sold by Avid are TRITAR dandruff shampoo, APEX ear buddies, SLIMMING DRAGEES (under licence) and Vitality vitamin range.
Avid Brands does not test its products or ingredients on animals, nor support any company or organisation that does test its products or ingredients on animals.